Partnership Announcement: Shift x Zero Labs
At Zero Labs, we are dedicated to fostering entrepreneurship by providing our founders with the capital, mentorship, and resources they need to build the next generation of great companies. Today, we’re excited to share the next chapter in our story.
Partnership Announcement: Zero Labs x Shift – Fueling Las Vegas Innovation with a $300,000 Strategic Collaboration
-Fueling Las Vegas Innovation with a $300,000 Strategic Collaboration-
We’re thrilled to announce our groundbreaking strategic partnership with Shift, the renowned product and innovation studio. This collaboration represents more than a business alliance it’s a commitment to the future of Nevada’s tech ecosystem. Together, we are injecting over $300,000 in value to provide our local startups with an unparalleled advantage.
Our Vision Behind the Partnership
Our collaboration is built on a shared belief: that great products don’t happen by accident. They’re the result of intentional design, strategic thinking, and meticulous execution. To give our founders the best possible chance of success, we sought a partner who could embed these principles into their companies from the earliest stages.
That’s why we’ve partnered with Shift. They are more than an innovation studio they are a creative and powerful fusion that has thrived at the intersection of American innovation and European excellence for over a decade. This powerful combination creates a team that thinks globally, acts locally, and delivers universally exceptional results.
Shift doesn’t just build digital products they build transformative partnerships. Their track record speaks for itself, having played critical roles in launching and scaling companies like Crumbl Cookies, Bonneville Media, and Beauty Society. With deep expertise spanning product design, engineering, and go-to-market execution, we knew they were the right partner to help our companies compete on a national stage.
This partnership is championed on their side by Vlad Suteu, Shift’s Chief Business Officer, who has been instrumental in building strategic bridges between local tech initiatives and world-class product execution.
About Our Partner: Shift
Shift has established itself as a driving force behind some of the most successful consumer and enterprise platforms to emerge from the region. Their unique model, which blends strategic consulting with hands-on design and engineering, makes them a powerful ally for any ambitious startup. Through transparent collaboration and a genuine commitment to their partners' success, they have consistently demonstrated that Las Vegas–based companies can compete with the best from Silicon Valley, New York, and beyond. We are proud to bring their expertise directly to our founders.
About Us: Zero Labs
Led by our principals, Quinton Singleton and Ryan Rubio, we at Zero Labs represent the gold standard for startup acceleration in Nevada. As a venture-backed accelerator focused on turning ambitious ideas into viable, scalable businesses, we have become the launchpad for the region’s most promising entrepreneurs.
Since launching our programs to the public in 2024, we have supported over 76 startups, providing them with capital access, expert mentorship, and a collaborative founder community that extends far beyond program completion. Backed by strong institutional partners like UNLV and forward-thinking corporate stakeholders, we have established ourselves as a central force in building Southern Nevada’s next generation of tech companies.
What This Partnership Brings
Our cohort companies will now gain exclusive access to Shift’s team of strategists, designers, and engineers—providing critical support at each stage of the product lifecycle. This partnership is designed to strengthen the Las Vegas startup ecosystem by embedding a deep product-first mindset into early-stage companies and fostering collaboration between builders, founders, and funders.
“Innovation doesn’t take place in isolation, and we’re excited to bring Shift’s product expertise into our accelerator ecosystem. Their track record speaks for itself, and our founders will benefit enormously.” — Ryan Rubio, Principal, Zero Labs
“Las Vegas has the ambition and talent to become a national tech hub. This partnership gives founders the tools to build great products from day one.” — Vlad Suteu, Chief Business Officer, Shift
Looking Forward
The next three years will see us working with dozens of startups, contributing thousands of hours of combined expertise, and celebrating the success stories that emerge from this collaboration. But more importantly, we’ll be demonstrating that Las Vegas isn’t just a place where great companies happen to be based—it’s a place where great companies are built—one startup at a time.
